Launch Your Startup! with FounderTrac

Winter 2018 Cohort: Press Release
FounderTrac Wins 125k Grant: Press Release

Raise capital, learn from a proven curriculum and receive hands-on mentoring to scale your company. Apply for the 2018 FounderTrac Cohort.

- Dedicated Investment Fund for FounderTrac 
- Full Curriculum w/ Hands-on Custom Mentoring
- Fractional Access to C-Level Executives
- Alumni Program & MIT Licensed Mentoring

Applications ClosedLearn More
Supporting Orginizations
This program was created by entrepreneurs for entrepreneurs.
Below are the incredible work sessions that FounderTrac has put together to help you launch your startup, raise capital and scale your revenue.
Session #1
Financing Your Startup: How to Make your Company Fundable
Tuesday January 9th, 2018 - Evening
- Complete a Business Model Canvas
- Review financing options for your startup
- Assemble your pitch deck & financial projections
Session #2
Idea to Revenue: How to Validate your Startup Product
Tuesday January 23th, 2018 - Evening
- How to conduct proper market research to move towards Product/ Market Fit
-Identify Huge Opportunities to Disrupt your Market
- Avoid costly product development mistakes by using product validation processes
Session #3
Product Positioning: Connect your Solution with the Market Need
Tuesday February 6th, 2018 - Evening
- Use SWOT analysis to identify powerful improvements to company market position
- Learn how to develop a brand and business personality to attract your target audience
- Develop positioning action plan
Session #3
Startup Branding: How to Position your Company for Success
Tuesday February 7th, 2017 - Evening
- How branding can be a competitive advantage
- Branding your value proposition
- Learn how to align your branding with your sales & marketing strategy
- More Pitch Coaching
Session #3
Startup Branding: How to Position your Company for Success
Tuesday February 7th, 2017 - Evening
- How branding can be a competitive advantage
- Branding your value proposition
- Learn how to align your branding with your sales & marketing strategy
Session #3
Startup Branding: How to Position your Company for Success
Tuesday February 7th, 2017 - Evening
- How branding can be a competitive advantage
- Branding your value proposition
- Learn how to align your branding with your sales & marketing strategy
- More Pitch Coaching
Session #4
Product/Market Fit: How to Build your Tribe
Tuesday February 20th, 2018 - Evening
- Identify early adopters & establish Key Performance Indicators (KPIs)
- Create a smooth path for Customer Onboarding and a strong User Experience
- Create your Product Alignment Plan
Session #4
Startup Sales & Marketing: How to Scale your Revenue
Tuesday February 21st, 2017 - Evening
- 7 Steps to Building a Scalable Sales Team
- How to make Marketing, Lead Generation & Sales into one cohesive process
- Inbound Marketing and why it is so important
- Direct Marketing: When & How to Use Outbound Marketing for Fast Sales
Session #5
Sales & Marketing: Creating Repeatable & Scalable Systems
Tuesday March 6th, 2018 - Evening
- How to build a proper sales funnel
- What marketing tools to use:  Inbound, Outbound, Account Based Marketing
- How to structure your sales team (starting with you!)
- Financial KPI’s revisited
Session #6
Business Building: Creating a Company that can Be Acquired
Tuesday March 20th, 2018 - Evening
- How to build a world-class Board of Advisors
- Legal Structures and Intellectual property
- Operational Gaps and how to complete your Founding Team
- Introduction to the MIT Licensed Mentoring Program
Session #6
Lean Operations: The Smart Startup’s Guide to Legal, Accounting and Daily Workflow
Tuesday March 21st, 2017 - Evening
- Startup Company Formation: Which entity to useHow to choose a CPA
- What every startup must know about banking
- Tools & Hacks to decrease your workload, allowing you to focus on building the company
Session #6
Lean Operations: The Smart Startup’s Guide to Legal, Accounting and Daily Workflow
Tuesday March 21st, 2017 - Evening
- Startup Company Formation: Which entity to useHow to choose a CPA
- What every startup must know about banking
- Tools & Hacks to decrease your workload, allowing you to focus on building the company

How it Works

12 Week Curriculum
Accepted applicants will be taken through a 12 week educational curriculum that includes 6 small-group work sessions led by business leaders that provide the education and tools needed to grow your company. Throughout the program you will also be building a pitch deck and practicing your investor pitch. You will receive feedback from VCs and entrepreneurs that have raised capital.

You will also be connected with a “Sherpa” that will work with you individually to create a customized plan to help your company reach its goals. Sherpas are experienced and successful entrepreneurs and executives dedicated to helping you get the most out of FounderTrac.

Demo Day, held April 3rd, 2018, is a public event attended by investors, press, entrepreneurs and other members of the startup community. This will be an amazing opportunity to get exposure and attract the resources that you need to take your company to the next level! You, or someone from your team must attend and pitch at this event in order to graduate from FounderTrac.

The Investment Fund
MCVC Partners will provide a Maryland-focused venture fund with the express purpose of 1) attracting great companies to Maryland and 2) supporting graduates of FounderTrac. 

Ongoing Support
After the 12 Week educational curriculum and demo day, the experience does not end. You will continue to have access to the FounderTrac virtual platform (FounderTrac Alumni) to connect with the ever growing mentor network and other founders from your cohort. Along the way we will have the opportunity to apply to the Maryland Tech Council’s MIT licensed Mentor program that offers ongoing support that supplies a team of custom-matched mentors.

See the Requirements Section for more info.
FounderTrac is a very limited opportunity. There will only be a handful of startups accepted. Apply now to be a part of the 2018 cohort.

Requirements: Who is this for?

- Highly scalable business model (no small businesses)
- The product uniquely solves a problem for a large addressable market
- Less than $500,000 in annualized revenue
- Company Stage: Anywhere from concept to generating revenue
- Considering taking outside investment

While Attending FounderTrac you will..

- Meet outstanding entrepreneurs, investors & advisors
- Pitch to venture capitalists
- Receive 1-on-1 mentoring from successful entrepreneurs/executives
- Form a professional pitch deck reviewed by active investors
- Learn how to pitch your company to investors
- Learn proven techniques to build and sell a scalable product
- Receive valuable lessons on building a company from successful entrepreneurs/executives
- Apply to the MTC's MIT licensed mentoring programing for ongoing support after the 12 week course
- Receive free 1 Year Individual Membership to the Maryland Tech Council ($250 Value)
- Become a member of the FounderTrac 2018 Cohort- Ongoing access after the program through FounderTrac Alumni Platform

Timeline & Details

- November 30th, 2017: Application Deadline
- December 7th, 2017: Announce the FounderTrac Cohort at the MTC Event
- January 3rd, 2018: Kickoff meet-and-greet Happy Hour for cohort and mentors
- January 9th, 2018: First session of the Spring, 2018 Cohort

There is no fee to apply or enter the program. FounderTrac does not take any equity upon admission into the program. To graduate, you must be accepted into the program and attend a minimum 5 of the 6 work sessions. It is also required that you or someone from your team attends and pitches at the demo day.
FounderTrac is a very limited opportunity. There will only be a handful of startups accepted. Apply now to be a part of the 2018 cohort.

What People Are Saying

"We are so excited to fund this innovative collaboration between Launch Annapolis, Maryland Tech Council and MCVC Partners to give Maryland companies the training, mentoring and funding they need to be top tier companies. FoundersTrac rocks!"

George Davis
CEO at TEDCO

"Leading a start up can be one of the  most stressful endeavors you can undertake. Its pretty likely that you will make mistakes and missteps along the way, but having access to FounderTrac resources and mentors who have been there, and done that, is an invaluable catalyst to achieving your start up success."

Peter De Angelo
Chief Financial Officer

"FounderTrac will help you quickly launch your startup and prepare you to raise money and scale your revenue"

Ryan Sears
Serial Entrepreneur

FounderTrac Mentors

As a member of the 2018 FounderTrac Cohort you will have access to the following mentors and organizations to help you launch your startup.
Tami Howie
CEO at MTC, Attorney
Jeffrey C. Mund
VC, Wharton MBA, Naval Officer
Beau Oliver
VC, CEO, Innovation & Leadership
Ryan Sears
Blockchain, Serial Entrepreneur
Prof. Dr. Timothy C. Summers
Hacker, Cybersecurity, Entrepreneur
Ermis Sfakiyanudis
Raising Capital, Growth, Cybersecurity
Lori Kavle
Biz Dev, Raising Capital
Phil Robertson
Biz Dev, Raising Capital
Carolyn Groobey
FinTech, Payments, Coder
Julianne Hemingway
Angel Investor, B2B/B2C, Biz Dev
Adam Bixler
Cybersecurity, Entrepreneur, Product
Kathleen Booth
Inbound Marketing, Scalable Sales
Lauren McFerrin
Ecommerce, Merchandising
LaToya Staten
Pitch Coach, Cybersecurity
Dean Papadopoulos
Company Formation, Data Analytics
Bill Carey
B2C, Customer Acquisition
Tricia Dyer
Brand & Marketing Strategist
Greg Stone
IP Attorney
Peter De Angelo
CFO, Business Advisor
Todd Marks
Product Development, Venture Capital